Founders

Esha Nagar is the Founder & CEO of Pegboard, a brand, content and culture strategy firm built at the intersection of insight and imagination.

For nearly two decades, Esha worked across some of the world’s most respected consumer insight organisations, including Kantar, Nielsen and Nepa, helping businesses understand the people they serve and the cultures they operate within. Her leadership journey culminated in heading both the India and APAC businesses at Nepa before founding Pegboard.

Yet one thing became increasingly clear: understanding people was only half the equation. Insights often remained trapped in presentations, while creative and business decisions happened elsewhere.

Pegboard was built to close that gap.

Today, Esha works alongside ambitious founders, leadership teams and some of the best creative minds in the business to build brands, shape culture and bring bold ideas to life. Under her leadership, Pegboard has partnered with organisations across beauty, finance, retail, media, food & beverage and culture, helping businesses navigate change and create meaningful impact.

Esha is a TEDx speaker, an IMPACT 40 Under 40 honouree and a recognised voice in the fields of branding, consumer behaviour and culture.

Her work is guided by a simple belief: the brands that thrive are not always the loudest, but the ones that create the strongest connections.

Outside of work, she is a mother, a lifelong learner and an advocate for building businesses that are both commercially successful and culturally meaningful.