About Us – yourpegboard.com

bold ideas
meet real human
Understanding

Building brands without real human context is just noise with better aesthetics. We bring both together because that’s the only way to build something that actually lands/works

Esha Nagar founded Pegboard to bridge the gap between human understanding and creative ambition,
partnering with founders, leadership teams and some of the best creative minds in the industry
to build brands for a rapidly changing world.

“I’m endlessly curious about people – what they buy, what they believe, what they aspire to become, and the stories they tell
themselves along the way. Few things fascinate me more than the many versions of India that exist side by side.
Having experienced both small-town and metropolitan India firsthand, I’ve learned that the most powerful insights
often live in the tension between the two. Perhaps that’s why I enjoy bringing together two worlds
I care deeply about: a world of evidence and a world of imagination.”

“I’m endlessly curious about people – what they buy, what they believe, what they aspire to become, and the stories they tell themselves along the way. Few things fascinate me more than the many versions of India that exist side by side.
Having experienced both small-town and metropolitan India firsthand, I’ve learned that the most powerful insights often live in the tension between the two. Perhaps that’s why I enjoy bringing together two worlds I care deeply about: a world of evidence and a world of imagination.”

ABOUT Esha Nagar

Our

Manifesto

01
Embrace change as an opportunity, not a threat. We call it a growth mindset.

02
Hierarchy is history. Creativity is currency.

03
Empowering others is the right thing. It is called doing something for someone without a return.

READ ALL COMMANDMENTS

04
Embrace diversity; it’s an ultimate edge.

05
Take time to reflect; self-awareness is your SUPERPOWER.

06
Having a five-year plan is not defined as a purpose. Live every day with intention.

07
If you love something – Show it by your actions.

08
Speak the truth even when your voice shakes.

09
If your job does not give you a spark, consider making a change.

10
You know the Menu. Place your own order and Own the Outcome.

04
Embrace diversity; it’s an ultimate edge.

05
Take time to reflect; self-awareness is your SUPERPOWER.

06
Having a five-year plan is not defined as a purpose. Live every day with intention.

07
If you love something – Show it by your actions.

08
Speak the truth even when your voice shakes.

09
If your job does not give you a spark, consider making a change.

10
You know the Menu. Place your own order and Own the Outcome.

The Opposite of a Formal Hangout

A Pegboard Picnic is a thoughtfully hosted gathering where 
people come together in small circles to talk about life, work,
culture and ideas.

The opposite of conferences, panels, networking pressure
and performance. Every picnic is built around a theme and guided by
a simple ritual that makes conversation feel safe and meaningful.

Let’s go to Picnic

You Hype us way
too much people

“Esha is someone I truly enjoyed working with. She came into my life at a time when I was working on something new, something so far removed from my wheelhouse. She is an out of the box thinker, calm and clear. She understood my vision and worked with me to bring that to life. It has been a partnership that has helped me put my ideas into action, through in-depth research and strategy.”

Sonali Bendre Behl
Bollywood Actor and Entrepreneur

“It was a delight to partner with pegboard on brand revamp and design and future packaging for Lovechild and the insights led to Ghus Ghus ke campaign coming to life.”

Nidhi Ladha
Head of Marketing, Lovechild by Masaba

“I truly admire everything Pegboard is building the clarity of thought, the strong POV, and the commitment to building something meaningful.”

Smital Shintre
Executive Producer, Collective Artists Network

READ WHAT ELSE HAS BEEN SAID ABOUT US?

“I have known Esha from her work on multiple research projects at Pegboard and in her earlier stints, and she consistently brings a fresh/modern approach that blends creativity with sharp insights. The findings by the research conducted by her and team are practical and actionable, rooted in a deep understanding of India’s content and culture landscape. Her ability to combine deep expertise with an impact-driven mindset makes her an inspiring role model for women leaders in the industry.”

Viral Jani
Chief Revenue Officer, UMG

“I’ve loved working with the Pegboard team. They handle everything with sharp insights.”

Soumya Ameria
Talent Manager, Bing Bang Social

“I’ve had the privilege of collaborating with the team for three years. I can confidently say that they are one of the most dedicated and diligent professionals I have encountered. Their dedication to understanding my business objectives something that is not commonly found in the industry today. They genuinely take responsibility, for measuring results and achieving desired outcomes. This commitment and work ethic is something I truly admire and I’m sure it will serve them well in the venture and ensure it’s far greater heights.”

Ranjeet Kumar
VP Brand Media and Content, Scaler

Viral Jani
Chief Revenue Officer, UMG

“I’ve loved working with the Pegboard team. They handle everything with sharp insights.”

Soumya Ameria
Talent Manager, Bing Bang Social

Ranjeet Kumar
VP Brand Media and Content, Scaler

Talks

Watch and listen