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This is where it all begins.
Central to our insights philosophy is the recognition of the significance of discerning when to employ research for exploratory purposes as opposed to validation. We have witnessed firsthand that the most pivotal strategies for diverse brands emerge when research is utilized in its true essence of exploration, curiosity, and visionary pursuit of answers, even if it entails unlearning along the journey.
We specialize in the art of research and insights, particularly at the innovation stage, where every data point converges to shape strategies that become the blueprint for successful launches.
Introducing a fusion of dynamic consumer insights and captivating design elements, we craft brand strategies that resonate with your audience on a profound level. Our distinctive consulting approach thrives on action, seamlessly integrating the consumer perspective into the heart of the design process.
At the core of our mission is the creation of brands that exude an unparalleled allure, leaving an indelible positive impression that remains unmatched. Ready to elevate your brand to unprecedented heights, outshining your competitors in the process?
Pegboard believes that the consumer outreach must transcend the traditional boundaries of the online and offline divide. We recognize that consumers engage with brands through a myriad of touchpoints, including physical environments and online interactions. The distinction between consumers that are drawn using online and offline communities leads to isolation as both platforms tend to stereotype the audience into a bucket based on their affiliations. By embracing this holistic perspective, we can capture a more comprehensive understanding of consumer behavior, motivations, and preferences, leading to more accurate and insightful decision-making for businesses.
Having a team member within the consumer research team who embodies the characteristics of the client’s target audience is paramount. Pegboard is committed to ensuring that we always have a team member on board for the study that will fit into our brand partner’s core TG. This allows us to recreate the consumer experience when we research and learn about the audience. Having them on the team will bring in nuanced perspectives and advocacy for the target audience’s needs ensuring that research efforts remain focused and aligned with the objective, resulting in more accurate and actionable findings that resonate with the intended consumer base.
Collaborative brainstorming between the brand team and the research team is indispensable for optimizing the final output’s value. This synergy fosters a diverse range of ideas, allowing for innovative solutions and ensuring that the end results not only meet but exceed expectations, delivering outcomes that are both strategically sound and practically actionable. Thus, Pegboard insists and appeals brand teams to engage in a brainstorming session before investing in consumer research for max impact.
With our extensive experience in Brand Positioning Research, we firmly believe that it is the compass guiding brands to discover their unique market niche, emphasizing the importance of being distinct in a way that resonates with consumers, ultimately leading to a meaningful and emotionally connected brand presence.
Regus, A Wing
Andheri 400059
Mumbai, India
