Diljit Dosanjh isn’t just a pop star; he’s a phenomenon. His rise from singing kirtans to filling giant stadiums worldwide is a story of smart thinking and staying connected to his fans. Diljit’s magic trick? He never forgot his Punjabi roots, even as he won over fans around the world.

Yes, creativity is crucial, but it’s anchored in strategic thinking and psychological understanding. Every design decision, from color palettes to logo shapes, is carefully considered.